Janneke Earl

Speculative branding project for a Scandinavian inspired interior design and architecture practice whose focus is "creating spaces".

MAKE STUFF returned to bring digital family fun to Stockport in 2024. We updated the branding to bring a new energy to the festival. 

Part of the ask was to make the logo feel more “grown up” to bring in art and digital professionals, while keeping it family friendly.

While the logo needed longevity, the 2024 programme of events needed an attention-grabbing look. The inspiration came from the “choose your own adventure” style programme, where you can pick and choose digital and artistic activities. We created fluid forms from pixellated arrows to show these flexible paths.

The client had limited resources, so we provided editable assets in Canva, and helped the client build a site in Squarespace.

My role was creative director and client servicing – the client approached me with a tight deadline. To deliver the project on time, I brought in two designer friends to help develop concepts and roll out the assets.

Each year, over 700 designers collaborate with Fedrigoni and HP Indigo® to generate over 2 million unique and colourful designs. 

The colours in the design needed to be remixed out of a palette of 10, shuffling to create endless colour combinations. The colours will be randomly shuffled in each book, so no two will be the same. 

Because of this, it was important that 17 be legible as the largest block of colour. I designed it in a baroque style to contrast
the linear, blocky pattern.

I was inspired by 17 and 7 both being prime numbers, so the design is formed from a grid outlining all the prime numbers from 1 to 625.

Branding and logo design for an interior design business challenging their clients to embrace bold maximalism and bright colour.

The client is inspired by ‘memphis’ style, so we gave a playful nod to this while creating the geometric modular visual system.

Sarah liked the colour palette so much she decorated her kitchen to match!

Visit the Chez Baker website.

Logo and visual identity for the Nature of Urban Nurture project. The symbol combines nature with the built environment.

“We are in the middle of a time of great change and uncertainty in our global food systems. Given the current and forecasted increase in urban populations worldwide (world urbanisation prospects, UN DESA, 2018) this research proposes to investigate the Urban Productive Landscape - not only as a food growing model but also as a social model, a positive tool in the maintenance and development of relationships in diverse and complex urban communities.”

Shift Click is a digital skills training programme for young people in Stockport and Greater Manchester.

I worked with Edward Thompson (UIEDT) to name the program, create the visual identity and design the website.

The name stems from one of the actions essential to programming/coding : shift + click. The backslashes in the logo reference http:// and programming languages, but with a slight shift. Punctuation common in programming becomes brand visual elements, and we use modular components throughout.

The client was keen to include a bank of gradients for different sections of the program. This helps give coding a softer feel, as the program aims to encourage women and ethnic minorities to learn a new skill.

Identity and packaging design for Pyre candles and collections. The inaugural ‘Wheel of the Year’ collection is a take on the pagan calendar, so the brand takes on a gothic, earthy and contemporary atmosphere.

The logo is designed to be a stencil so the flame reveals it as the candle burns.

Logo design and branding for a digital service that brings multiple pieces of software together in one place. The client wanted to bring humanity and warmth to this advanced use of technology.

The sound of the brand name creates the logo.

This work has been anonymised.

Custom font and wordmark for How You Say creative studio. The font is created using a 5x5 grid.

Identity and packaging design for Red Shed. Branding will change every year with each harvest.

Art direction (and wardrobe) for a shoot celebrating Havas Lynx Group’s wins at the Creative Floor Awards 2019.
Photographer: Nick Brown
Retouching and creative support: Sophie Stevens
Model: Lily Singh-Banham

Brochure design to encourage visitors and passers-by to learn more about hiring MadLab’s spaces.

Inspired by the building’s history in weaving, digital type and elements are woven throughout the 12 page booklet. November 2017.

Font: Intersect by Muir McNeil

Branding and website design for PatternCraft, 2017.

Inspired by textile and computing heritage, PatternCraft is a make-it-yourself analogue to digital punchcard reader. It's a tool for learning the fundamentals of computing and code, and a base for developing interactive projects.

Event branding for MadLab, 2016.

MAKE STUFF is a series of free pop-up events encouraging hands-on use of technology, introducing the next generation (and their parents) to the newest technologies – VR, 3D printing, the Internet of Things – which will go on to shape their future. Winner of Big Chip Tech for Good Award 2017.

The brand is clean, playful and flexible, relating to the creative, DIY, and ever-changing nature of these events.

Community Report for the London borough of Hackney. Student project.

Reflecting the diversity and creativity of the borough and its residents, and drawing inspiration from this complex ecosystem.

The publication focuses on typographical elements to display information and statistics.

Small business branding for a mobile pet grooming salon. Student project.

Products and services focused on health and wellbeing as well as grooming.

Heads and Tails caters to pet owners who care about their pets' overall healthcare, and don't want the gaudy fuss of most pet grooming establishments.

Packaging branding for luxury travel cosmetics. Student project.

Personal hygiene and grooming products developed specifically for frequent travellers. 

Cary Grant – leading man in North By Northwest, a film by Alfred Hitchcock – began with a range of shaving products after he so enjoyed using the micro razor and brush from the movie's iconic train scenes.

Newsletter for Bupa healthcare services. Student project.

Focusing on care and support rather than illness.

The hand illustrations signify wrapping the future in an embrace, or reaching towards new goals.

Online resources for a music player app. Student project.

Returning ownership over your music collection.

Simplifying and distilling the music player app interface, particularly while walking quickly to work.

Event campaign to promote BT by creating intrigue in public spaces. Student project.

On average only one call a day is made from each public phone box.

20 artists each have 20 days to exhibit an intervention in 400 of the 58,500 phone boxes around the UK (based on 20p + 20p to make a call).

As well as being an event in physical space, the public can interact online.